Wellness is what we do.

Here at Nature’s Bounty® we know a thing or two about vitamins. We know how much choice is out there and we know how confusing vitamins can be. That’s why we’ve done the hard work, so you don’t need to worry.

Our team of in-house expert nutritionists and formulators are working ‘round the clock to ensure our products are backed by the latest science & research and are designing formulas that pack a punch vs the competition.

We do the hard work so you don’t have to - we got you!

Nearly 50 years of heritage and expertise (and counting!)

While we may be a relative newcomer to the UK market, health-conscious people in the USA have trusted Nature’s Bounty® for decades. So much so, we are proud to be the number 2 vitamin brand in the USA, and we are continually chasing that number 1 position.1

By combining innovation & breakthrough research with the finest ingredients, we’re proud to provide supplements that offer a balance of quality and value, while keeping our belief in ‘simplified nutrition’ at the forefront of what we do.

Simplified nutrition.

Simplified nutrition is our belief that health and wellness should be accessible to everybody. While the science is what makes our products so effective, it can also be confusing to understand what might be right for you.

We provide simplified education around our ingredients and how they work. We break it down in simple terms so you can make informed choices about the supplements you take. Plus we have a team of in-house nutritionists and trainers at the ready to answer questions and provide training on all our Nature’s Bounty® products.

Quality you can count on.

Without a doubt, our scientists, formulators, manufacturing specialists and quality experts are dedicated to maintaining the highest quality standards. As part of our commitment to quality, we only use ingredients from suppliers that meet our stringent Quality Assurance Standards. Every Nature’s Bounty® product is subjected to quality testing throughout the manufacturing process to ensure a quality product is consistently delivered to our customers.

Reach your healthy best every day.

We offer a wide range of supplements from beauty to energy, immunity, women’s health and much more.

Every product in our range is signposted using a benefit colour and category to make it simple to find the right supplement for your needs. Whether it be daily wellbeing, beauty, digestion or relaxation – you can always find the right supplement to reach your healthy best.

Helping the greater good.

The Nature's Bounty Foundation believes in enhancing lives and giving back to the communities in which we live, work and do business. Grants, volunteering and product donations are just some of the ways in which we give back to the community.